NewFire / Services
NewFire Media is one of thirteen Google Premier Partners, serving its clients through a combination of Google’s DoubleClick Bid Manager and Campaign Manager platforms, optimizing bids on traditional, rich media and video advertising inventory for mobile devices and desktops.
NewFire uses a combination of SEM/Paid Search platforms, including DoubleClick Search to focus on the next generation of SEM, making sense of every single touch point of a searcher’s journey. From queries to final purchase, NewFire focuses on capitalizing every search dollar spent to ensure the best visibility and relevancy possible.
NewFire’s social intelligence platform empowers clients to predict and optimize for critical business outcomes that have an true impact on the bottom line.
NewFire uses paid media on social platforms to jumpstart campaigns, promote thought leadership and drive conversions. The advanced targeting options available on social allow for unprecedented success.
NewFire places emphasis on Tag management processes and technologies, which have rapidly evolved to become a key strategic tool for agencies and advertisers. Almost all marketing technologies demand the implementation of tags. This trend shows no sign of abating.
NewFire content specialists develop customs systems to support individual store locations. From assisting with reputation management, store hours and Google information, NewFire coordinates local management for clients across vendors and platforms. In addition, NewFire has developed/maintained custom store locators for franchise and corporate locations.
NewFire’s team of developers and designers create results oriented, original content and creatives that focus on fulfilling client marketing and media plans. Working in a variety of platforms and technologies, NewFire collaborates extremely well with existing agencies, thereby complimenting the creative efforts of other vendors and internal marketing teams.
In addition to the Customized Analytics Dashboard, NewFire coordinates insights and deep analysis with clients and other vendors. Through monthly meetings (and regular communication with clients), NewFire provides easy-to-understand and shareable decks that include performance metrics and actionable insights.
NewFire’s complete digital marketing reporting and analytics platforms enables clients to consolidate marketing campaign information and performance results into a unified digital dashboard, with automated reporting and analytics.
NewFire understands the deep complexities of large agency relationships and uses state-of-the-art systems that promote client/vendor integration.